Labor, Department of

Public Information Specialist 2 – Digital Content

The Communications Division is seeking candidates for the position of Public Information Specialist 2 – Digital Content to join our team. This is a "working supervisor" role designed for a creative storyteller who wants to remain highly active in hands-on production while guiding and growing a small, talented team.

The ideal candidate will spend most of their time leading internal communications projects from concept to delivery. Alongside their internal communications work, they will serve as a mentor and coach, actively helping team members sharpen their technical skills, elevate their storytelling, and achieve their professional development goals.

Duties of the Public Information Specialist 2 – Digital Content will include but are not limited to:

• Strategy: Operationalize and support a communication plan that engages and informs New York State Department of Labor employees while aligning with the agency's goals and values.
• Content management: Oversee, plan and create content for various internal communications channels (intranet, newsletters, emails, etc.).
• Establish relationships: Work closely with key stakeholders to understand their content needs and to write content that communicates agency initiatives.
• Analytics: Monitor and assess analytics to understand intranet user needs and inform future decisions.
• Content engagement: Support content owners in maintaining active communities and content through regular communication, training, and site analytics.
• Innovation and trends: Stay ahead of industry trends to keep the agency's intranet content modern, engaging, and effective.
• Skill building and coaching: Actively mentor team members by conducting regular check-ins, sharing techniques, and providing constructive feedback.
• Professional development planning: Partner with individual team members to identify career goals and recommend training opportunities.
• Creative direction: Provide guidance on projects to ensure all team outputs align with agency standards and branding guidelines.
• Strategic Change & Adaptability: Support organizational transformations and strategic alignment while adapting quickly to shifting priorities and managing smooth transitions.
• Collaboration & Relationship Management: Build strong internal relationships, collaborate across teams, and resolve conflicts constructively using empathy and trust.
• Analytical Problem-Solving: Proactively identify potential challenges, analyze complex issues, and implement sound, preventative solutions.
• Communication & Inclusion: Communicate clearly and effectively with diverse audiences while fostering an inclusive, equitable, and respectful work environment.
• Professional Excellence & Innovation: Deliver exceptional customer service, uphold high ethical standards, and leverage modern digital tools to drive innovation.

All DOL Employee Expectations:

• Participate in change in organizational transformations, ensuring successful adoption and alignment with strategic objectives.
• Engage in technology and innovation by leveraging emerging technologies to optimize processes and enhance customer experiences.
• Proactively manage relationships with key stakeholders internally and externally.
• Think strategically about current and future organizational needs.
• Adapt to shifting priorities.
• Participate in the comprehensive process of implementing changes, ensuring smooth transitions, effective communication, and minimal disruption.
• Proactively identify, address, and resolve conflicts to foster constructive dialogue and a productive, collaborative work environment.
• Analyze issues, make sound judgments, and implement effective solutions to drive positive outcomes.
• Proactively identify potential challenges and identify preventative solutions.
• Take part in team collaboration and achieve agency objectives.
• Effectively convey information, ideas, and expectations to diverse audiences through various channels, ensuring clarity and understanding.
• Foster an inclusive and equitable environment that values and leverages the strengths of a diverse workforce.
• Ensure exceptional customer service by proactively addressing needs and expectations.
• Demonstrate self-awareness and empathy to effectively manage relationships, build trust, and foster productive interactions.
• Uphold the highest standards of ethical conduct and professional integrity in all actions and decisions.
• Maintain and apply an understanding of relevant technologies and digital tools to optimize performance and drive innovation.

Non-Competitive Minimum Qualifications:

• Seven years of experience* in public relations, social media, and digital communications.
• *Associate's, bachelor's, or master's degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, of experience respectively;
• OR one year of experience as a Public Information Specialist 1 (Digital Content).

Preferred Qualifications:

• Public sector or agency experience: Experience with a government agency, public sector organization, non-profit, or a fast-paced creative agency handling public-facing campaigns preferred.
• Leadership and coaching experience: Demonstrated experience mentoring communications professionals, providing support and feedback.
• Project management: Experience using project management or collaboration tools to manage high-volume creative workflows and meet tight deadlines.
• Stakeholder management: Proven ability to collaborate with and manage the expectations of diverse internal stakeholders.
• Technology: Proficiency in the ThoughtFarmer intranet platform to manage common administrative tasks and liaise with stakeholders on technical questions.
• Ability to initiate and maintain relationships across a diverse set of stakeholders.

Candidates with no previous state service will begin at the starting rate of the salary range listed above.

If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov.

Telecommuting can be discussed during the interview.

NYS Department of Labor does not participate in E-Verify and does not sponsor visa applications.

Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States.

Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.

We offer a comprehensive benefits package, including:

• 13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
• Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
• Choice of several affordable and competitive health insurance plans
• Dental and vision insurance plans at no additional cost
• Membership in the NYS Employee's Retirement System
• NYS Deferred Compensation Investment Plan
• Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
• Eligibility to apply for tuition reimbursement for qualifying employees and courses
• Paid Parental Leave

Our mission is to provide outstanding services to our customers - the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York's businesses. We empower and protect New York's workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us.

DOL is committed to fostering employee engagement and work-life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two-week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.

Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.

Some positions may require additional credentials or a background check to verify your identity.