Director of Advertising

The Director of Advertising leads and develops the sales team and is accountable for achieving sales goals, new business development, customer retention, sales productivity, and accurate financial forecasting. The position works closely with company leadership and internal departments to achieve revenue objectives and support the company's overall business objectives.

In addition, the role is responsible for managing sales operations and implementing strategies, achieve revenue growth, profitability, and business development objectives throughout Northwest Arkansas. The position oversees sales activities, with an emphasis on digital advertising, digital marketing services, integrated marketing solutions, events and sponsorships, and traditional print advertising.

Responsibilities

• Develop and execute sales strategies to achieve revenue growth and profitability objectives throughout Northwest Arkansas.

• Establish annual revenue plans, sales goals, and performance expectations.

• Identify opportunities to grow and diversify revenue across digital advertising, marketing services, print advertising, events, sponsorships, and emerging products.

• Drive growth in digital advertising, digital marketing services, and integrated advertising solutions.

• Develop strategies to increase digital product adoption among existing advertisers and attract new customers.

• Ensure sales teams effectively identify customer needs and recommend appropriate advertising and marketing solutions.

• Establish expectations for prospecting, customer acquisition, and sales pipeline development.

• Identify and pursue new business opportunities and major accounts throughout Northwest Arkansas.

• Develop and maintain relationships with advertisers, agencies, business leaders, and strategic partners.

• Lead, coach, develop, and evaluate sales leaders and sales professionals within Northwest Arkansas.

• Establish clear performance expectations and hold sales teams accountable for achieving revenue and business development objectives.

• Evaluate staffing, sales territories, and resource needs to support sales operations.

• Monitor sales performance, revenue growth, customer retention, new business development, and sales productivity.

• Establish and evaluate key performance indicators for individual and team performance.

• Maintain accurate sales reporting, CRM records, and pipeline management.

• Prepare revenue forecasts, recommend budget targets, and manage performance against approved budgets.

• Monitor financial performance, identify revenue risks, and implement corrective strategies.

• Evaluate pricing, discounts, and profitability in accordance with company policies and approval requirements.

• Develop and maintain relationships with key advertisers and strategic accounts throughout Northwest Arkansas.

• Identify opportunities to increase revenue and expand existing customer relationships.

• Monitor market conditions, customer needs, and competitive activity to support sales strategies.

• Collaborate with company leadership and internal departments to support sales objectives.

• Coordinate sales initiatives with marketing, digital, product, and operations teams.

• Ensure sales strategies align with company objectives and policies.

Qualifications

Bachelor's degree in Business Administration, Marketing, Communications, Advertising, or a related field preferred; equivalent experience may be considered. Minimum of 10 years of progressive sales experience, including sales team leadership, revenue growth, business development, budgeting, and forecasting. Experience in digital advertising and integrated marketing solutions required. Background in media, publishing, or advertising, along with experience managing multiple sales territories or locations, preferred. 

Strong sales leadership, strategic planning, and business development skills, with knowledge of digital advertising, traditional media, and integrated marketing solutions. Ability to implement sales strategies, achieve revenue goals, manage budgets and forecasts, and coach and develop sales teams. Excellent communication, negotiation, analytical, and relationship-building skills. Proficiency in CRM systems and sales reporting, with the ability to manage competing priorities and collaborate effectively across departments and markets.

Ability to travel throughout Northwest Arkansas and to other company locations or business events as required, with reliable transportation or appropriate travel arrangements. 

Benefits

We offer a benefits package that includes a 401(k) with profit sharing, paid vacation and sick leave, paid holidays and a floating holiday, a paid personal day, paid parental leave, and health, dental, and vision insurance. Additional coverage includes life, disability, and accident insurance, critical illness and hospital indemnity coverage, Health Savings Account and Flexible Spending Account options, and access to an employee assistance program. We also provide behavioral health support, health care support, secure travel, survivor assurance, and financial, legal, and estate support.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by law. 

Applicants must pass a drug screening, undergo motor vehicle record checks, and complete a background check. This position is designated as Safety-Sensitive pursuant to Act 593 of the Arkansas Medical Marijuana Amendment.

Apply by sending a cover letter and resume to hr@wehco.com.